moo-Q: Frequently Asked Questions

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moo-Q: Frequently Asked Questions 2015-09-29T15:14:23+00:00

We want to answer all your questions on on moo-Q and how it works. If your question is not listed below, please get in touch and ask us directly (see last question).

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[pane title=”Question 1: What is this research for?”]
We want to know how mood influences our cognitive performance. It is possible that our brains work better when we are happy and relaxed and worse when we are upset and distressed. But the opposite may also be the case: being a little happy may make our brains work harder to overcome the situation and move on. Can you help us find out what the process is?

[pane title=”Question 2: What will I do?”]
After registering with moo-Q, you will answer some basic demographic questions. Also, you will choose the times during the day that you want receive alerts from moo-Q – after all we don’t want to wake you up on a Sunday morning if you don’t want to – and how often you want to be notified per day. moo-Q will send its alerts accordingly.

The moo-Q alerts will prompt you to open the app and complete mood ratings and three short tasks in a safe environment (so not when you’re in the middle of the birthday party and about to dig into that delicious cake). You will then be asked to answer a few brief questions about your surroundings and activities you’ve done on the day.

When you have completed the app five times, you will be able to access charts of your personal mood and brain power over time. With that you can see when you were in the best mood and had the greatest brain power!
You can also complete moo-Q any time you feel like it. You don’t have to wait for an alert to prompt you but moo-Q will send them to remind you to complete the app. You can change or switch off the moo-Q alerts in the app settings.

[pane title=”Question 3: How long will it take?”]
Completing the app will take 2 to 3 minutes each time. Registering for the app will take another minute or so but you will only do that once. You use the app as often and for as long as you like (we’d like you to take part for forever!)

[pane title=”Question 4: What data will I be sharing?”]
moo-Q will record the answers you enter each time you use the app. The answers – mainly to the mood and brain power questions – will be sent to a secure data deposit, to which only researchers involved in this project have access. No other data from your phone will be accessed or transmitted.

[pane title=”Question 5: What will you do with the data? Is it confidential?”]
We will analyze the data to find out how mood and brain power are related. This data collection is part of an academic research project funded by the British Academy and Goldsmiths University of London. If we find something interesting, we will try to publish our findings in a scientific journal. Your data will always be kept confidential. Reports or publications based on the research done with this app will only use group data and not identify any individuals affiliated with this project.

[pane title=”Question 6: Is it anonymous?”]
Yes, it is anonymous. We do not ask you for your name, phone number, e-mail address or any other identifying information.

[pane title=”Question 7: Is it secure?”]
Using this app is secure, because all communication between this app and our data store is over a TLS-encrypted connection – the same kind that is used for online banking and shopping. Also, access to the data store is only over a secure connection.

[pane title=”Question 8: What are the main screen stats?”]
The main screen stats consist of the number of responses you give, your response rate and the typical response time. Those describe the quality of your responses and if they can be used for our research. You can help us with this by responding to every alert as soon as possible. This is important because when you respond later or not at all, it might be systematically different from when you respond soon after the alert. The stats help you keep track of your responses:

Alerts completed is the total number of responses you have given when you were alerted. However, this excludes times when you have completed tasks without receiving an alert.

Response rate is the frequency of times that you responded after receiving an alert. You help us by keeping this number high! Please note that if you do not respond to an alert and receive another one, you can only respond to the most recent alert.

Typical response time: here the app counts how much time it takes you on average to open the app in response to an alert. 1-2 Minutes is an excellent average response time.

[pane title=”Question 9: What if I’m abroad?”]
If you travel abroad you will still receive alerts (also, we will be a bit jealous of you). Please ensure that you set your device’s time and time zone correctly, or notifications may be sent at the wrong times (such as when you are asleep).

You will probably have turned off data roaming on your device, since it is so expensive. If so, your responses will be queued for sending the next time you open the app while being connected to WiFi or when you are back home.

[pane title=”Question 10: How much data is used?”]
Our app uses a tiny amount of your data, no more than sending an e-mail for example (around 1KB). So If you have a small data bundle of 100MB per month, moo-Q should use less than 1% of it.

[pane title=”I have another question…”]
If you have any other questions, please send your message to and one of our team will be in touch.